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商品編號： 9-707-474 出版日期： 2007/04/16 作者姓名： Anand, Bharat N. 商品類別： Other 商品規格： 36p 再版日期： 地域： Norway 產業： Telecom;Publishing industry 個案年度： 2006 - 2006
商品敘述：
In 2006, newspaper firms in developed markets were severely threatened on three fronts: the growth of online news, online classified advertising, and free newspapers. Schibsted, however, had managed to cope with these challenges successfully, and had become something of a legend in the newspaper community. Describes the evolution of Schibsted''s strategy from print media towards electronic media starting in 1995, including their choices around the internal structuring of new ventures. In September 2006, the management team confronted a few salient questions: first, should Schibsted allow Google to crawl its online news sites in Scandinavia?; and second, were Schibsted''s successes within Scandinavia repeatable outside it? Indeed, how far could Schibsted''s competitive advantage travel?
涵蓋領域：
Process management;Product launches;Strategy
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